Proven track record of delivering the "impossible."
Services
Digital Investment Strategy
Grow, evolve, or pivot with a clear strategic plan and process that can guarantee results. Leave with an operational model that brings this to life.
Human Capital Alignment
Align, restructure, or upskill teams with an approach that combines the science of a skill matrix and the art of personality matching.
Agency & Vendor Optimization
Improve existing agency and vendor relationships and create an environment for mutually beneficial results. Run an efficient RFP or RFI process and kickoff a partnership with transparency.
Prioritization, Stakeholder Alignment, and Delivery
Execute better than you ever thought possible with strategic planning, dashboard creation, and a customized protocol for cross-functional delivery.
ABOUT
I've built my career stepping into opportunities that others find too messy.
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Joni has served as an accomplished Operational, Strategic Planning, and Digital leader for nearly 20 years. She recently helped broker a successful acquisition of Infront X, one of the most trusted development and delivery partners in sports. Prior to that, Joni led Digital Strategy at the PGA of America and the Solutions team at Definition 6 in Atlanta. Joni has been named “Manager of the Year,” “Client Service Person of the Year,” and “Unified Marketer of the Year” at various organizations and started her career with a coveted MBA Internship position at Nike World Headquarters in Portland, Oregon.
WORK
With clients like McLaren Racing, Rubbermaid Commercial, StubHub, PGA TOUR, and the NCAA, Joni has a wide breadth of experience earning respect from prominent brands.